That’s IKEA??

Scrolling through my reader, I saw that IKEA is going for a brand new look for their new catalogue. Check it out!

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{my favorite set from the whole shoot!}

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{In my imagination, this was shot backstage of a vaudevillian burlesque show. A guy with a handlebar moustache and a curvy woman with a feather headdress & sequin bikini are warming up just out of the frame.}

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{Bruce needs a giant aqua water bowl, don’t you think?}

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{I’ve always liked these vases but they look even better as a group of 30 en masse.}

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{Look a pony!}

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{Found via Not Your Average Ordinary, via A Lovely Being, & originally Lo Bjurulf <- amazing how the internet works, huh?}

So different than the usual “IKEA” look, right?! Love it.

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5 Responses to That’s IKEA??

  1. caiteg says:

    this is very clever of them

  2. rareouldtimes says:

    *picks jaw up off floor*
    (But that’s one of the things that I love about furniture and decor accents from Ikea–they’re so versatile!)

  3. Wow, you’re right! I’m almost expecting a JCrew model to pop in the corner of a room.

    They’ve obviously picked up on the popularity of places like Anthopologie.

  4. Brandi says:

    I can’t get over the photos. What I’m really curious about is if they’re going to update the store displays at Ikea. If they do, I might have to go there for a day and pretend to live there.

  5. Caroline says:

    I can’t believe it – I already love IKEA, but this is Ah-Mazing. Oh – and by the way – the post title has a little typo…

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